BPO Hub in Rural Area Arouses Interest
The recent trip of the British Prime Minister, David Cameron, to India was significant for the BPO sector. The Prime Minister had good news for the call center sector in the country. Xchanging, a high-octane BPO service firm in the UK, is planning to do something about the rural areas in India. They want to integrate telemarketing to these areas and make them productive not just for themselves, but for the entire industry. To give their plans a concrete shape, they inked a deal with the state government of the Indian state of Karnataka. They will be setting up a telemarketing services hub in the state for the conduction of call center services. This is, by all means, the first time that a MNC has decided to invest in a third tier location. The move has bright and challenging prospects for the industry in the recent future.
Setting up a BPO hub where you won't find certain basic infrastructural necessities is a challenge in itself. There is the hurdle of transferring equipment to the call center site. The transport can hardly qualify as standard. For the first leg of telemarketing work, the agents need to be trained. Even if they start off their endeavors with back office and help desk services, it would mean training the agents on a cursory basis. Add to it the logistical problems and you have more than a handful to deal with. But the BPO service provider is dedicated to this challenge to do something different. The challenge of venturing into territories that are foreign to the business process outsourcing world has always been up for grabs. However, the economical downslide had dented the enthusiasm of the investors in doing something different for the industry.
The CEO of the BPO firm was heard gushing about the government support that he got and expects to get during the build up. The government has every reason to feel enthused about this call center hub. It would drive cash into the region and the economy. The rising unemployment graph will be curbed and the youth of the area can expect stable jobs. More than the jobs, it's the training in call center services that will hold them in good stead. If they are trained telemarketing professionals, they will be able to find employment elsewhere, too. The government can take kudos for having convinced the business process outsourcing unit to set up a hub there.
For the BPO firm, this could be extremely beneficial. If they can pull it off, they can get telemarketing services done at throwaway prices. That would shoot their profit margins well above their investment. The manpower is probably the only point of concern for them, if you take it that providing the infrastructure is something that the government is taking care of. However, their telemarketing training will be the real clincher. If they can train well, the first batch can train another and so forth. It would be long before they establish a formidable force in the business process outsourcing market.
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